Probably the most ingenious Pantone project of all is this one. With cubic containers, nobody really thought about what Pantone Matching System colors might smell like before Ron Hahn did so in his project, The Scent of Pantone. The Hamburg-based graphic designer created the package design for four colors, cyan, magenta, red and black. In what started as a Behance project quickly went viral—his goal is to bring everyone’s favourite Pantone color into a perfume or a cologne. The glass bottles are refillable to save the environment.
